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Product analysis and timeline for Adidas running shoes

  • Sep 14, 2020
  • 1 min read

Updated: Apr 6, 2021



I conducted an analysis of a specific product that reveals how its user experience has evolved over the years. Here's the reason why I chose the evolution of Adidas running shoes as the topic for this presentation:


I love running, it gives freedom to me and I also love living in Berlin. As I was thinking about these beloved things I remembered that I saw a quite authentic film about the Dassler Brothers from Germany. Jesse Owens won 4 gold medals in Adidas running shoes designed by Adolf Dassler in the Berlin Olympics in 1936. Since then these shoes became one of the most famous trainers. Analysing this topic, the task was such fun to accomplish.


The analysis is presented in the form of a timeline, but the focus is on exploring how users’ interactions with a particular product have changed as the design of the product has evolved.





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